C.C. WAKEFIELD & Co came into being in March 1899 after its founder Charles Cheers Wakefield had resigned from the Vacuum Oil Company to set up business in London. Ten years later in 1909 the company launched a new product made from Castor Oil and called it 'Castrol' a name that has become synonymous with motor oil lubricants. The new product was aimed at the new and developing automotive industry and variable grades were produced for motor cars, motor cycles and aeroplanes. This is one of the classic vintage motor industry signs of its time.